Yachting
How we set out to improve a traditional industry
Making a passionate impact
Boats was the thing we first rolled into. Well not really, Colin Faas (founder) was raised by sailing on a competitive level and spent weekends on weekends on his own in a sailboat. So when looking what industry to pursue first, the choice was obvious.
The journey started with the vision to make an impact on an industry that was, in our opinion, very traditional in the way brands approached marketing. And so we did.
Key focus
When it comes to the boating industry, the funny thing is this: Lot’s of wealth, a small world and low standards.
Despite the growing amount of capital that is being spent ánd made inside the world of boats, it is an industry where we are behind on many things when compared to for example the car industry.
We found that this is also the case when it comes to (social media) marketing. Yes, for sure; the big brands have some good campaigns once in a while, but out of proportion when you look at their big budgets.
Our mission
Now that’s where we wanted to step in. Starting with the smaller boating brands, we set out to always come up with things that are just quite different from what is being done before. And we found that the bigger the creativity reaches, the smaller the marketing wallet can be for an outstanding result.
But when you combine this mindset with bigger budgets; magic happens. We reach the perfect balance between thinking outside the box and making the brand itself memorable, and this time with more fundings for the crazier ideas.