Social media for the long term?

We started our journey with Gagliotta Europe.
The initial goal was to make a brand that’s famous within Italy, also very well known globally and in the rest of Europe.
We started off with a campaign leading up to the Düsseldorf boatshow 2023 to get as much awareness for the brand itself, and their presence at the boatshow.

That’s where we immediately saw results of people referring to our recent posts.
After that, the focus shifted more to transcending what the brand stands for by showing the building process, the Italian Lifestyle, and the craftmanship that the boats offer. As a result we gathered a community of boat enthousiasts, people in love with the Italian lifestyle and we proceeded building on the brand.
Almost a year later, we created consistent results, high engagement and lots of positive reactions.